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ADVERTISEMENT WRITING CLASS XII

ADVERTISEMENT WRITING

What is an advertisement? 
It is a kind of public notice or announcement that you put in a newspaper, magazine television etc. asking for or offering services or buying and selling property, goods etc. Advertisement are also used for providing information about missing persons, pets, lost and found etc. 
 
Types of Advertisement-
There are two kinds of advertisement: 
(i) Classified Advertisement
(ii) Commercial Advertisement

What is Classified Advertisement? 
It is a small advertisement that you put up in a magazine or a newspaper simply because you want to sell something or buy something, to find a job or offer one. 

What is Commercial Advertisement? 
These advertisements are often branded and have more elements, designs in their ads such as T. V.  commercials, billboards, web banners and many more. These are costlier than classified advertisement. 

Important Features of Classified Advertisement :
(i) Classified advertisement does not include any blocks or designs and consists of factual
language. 
(ii) Advertisement should be simple, formal and to the point. 
(iii) It should be comprehensive and must not leave any important point. 
(iv) It should not be too lengthy. 

How to Write Classified Advertisement? 
Consider the given format to write classified advertisements:
(i) Clearly mention the category at the top. 
For example LOST AND FOUND, MISSING, TO LET etc. 
(ii) Provide all the necessary details. 
(iii) Provide Contact address, Name and telephone number. 
(iv) Put the advertisement in a box. 

Kinds of Classified Advertisement:
(i) ACCOMMODATION WANTED 
(ii) SITUATION VACANT/WANTED
(iii) MISSING PERSON
(iv) LOST AND FOUND 
(v) SALE AND PURCHASE
(vi) EDUCATIONAL
(vii) TUITIONS 
(viii) TO LET 
(ix) MATRIMONIALS (Bride Wanted /Groom Wanted) 
(x) AVAILABLE

Types of Advertisement:
i) SITUATION VACANT - It is usually written by an employee who is looking for the services of a person in his company, organization or an institute. 
(ii) SITUATION WANTED- It is written by a job seeker, someone who is in search of a job and is trying to find one. 
(iii) FOR SALE - It is written by someone who wants to sell property, assets office goods etc. 
(iv) TO LET - It is written by someone who is looking for tenants for his or her property. 
(v) ACCOMMODATION WANTED - It is written by people who are looking for accommodation. 
(vi) MATRIMONIALS- It is written by someone who is looking for bride/groom.
(vii) MISSING - It is written if in case any object, person, pet goes missing. Here you have to provide descriptive details. 

Important Note : When writing the Situation Vacant or Wanted advertisement you have to include the given points:
-> Begin with 'WANTED ' or 'REQUIRED'
-> Clearly write the name of the company or organization
-> Clearly mention the post and number of vacancies
-> State minimum qualifications and the required experience
-> Provide age, sex and preferential qualifications
->Clearly mention pay scale and perks
-> State the mode of applying 
-> End with contact details, address and telephone number

Now read the following examples :
Q. ADG school is looking for a receptionist. Write an advertisement in the classified column of the local newspaper in 50 words. 
 Answer- 
                  SITUATION VACANT 
Wanted a male receptionist for ADG school. The candidate should be a graduate, well mannered and fluent in English. Minimum experience- 2 years. Salary - negotiable. 
Last date for application - 10th February. Walk in interview with resume on 7th February from 10 am to 3 pm. 
Please Contact : Principal, ADG School, Rajasthan. 
Mobile Number- 123457

Note* Don't forget to enclose the advertisement in a box. See the image below*

Q. 2. You are Vicky/ Sonia Post graduate in History with specialization in Ancient India. You are very well informed about historical places of India. You are looking for the job of a tourist guide. Write an advertisement in not more than 50 words. 
Answer -
                SITUATION WANTED 
Tourist guide available. Is a Post graduate in History with specialization in Ancient India. Well acquainted with places of historical significance in Rajasthan, Kerala, Mumbai, Punjab, Goa and Gujarat. Fluent in English ,Hindi and Tamil languages. Excellent communication skills with charming personality. For further details contact 
Vicky  Mobile - 098765

Note* Don't forget to enclose the advertisement in a box. See the image below*

Q. You want to sell your newly built flat. Write an advertisement in not more than 50 words giving all necessary details. You are Neil, 256 AB street, Bareily. 
Answer - 
         
                    FLAT FOR SALE 
Newly built, ideally located flat for sale in Green Valley. Three bedrooms with attached toilets, huge drawing-cum- dining room, spacious and well -lit . Barely 15 minutes drive from the taxi stand. In close vicinity of reputed university and multi- speciality hospital. Expected price 20 lakhs. Interested parties can contact Neil, 256 AB street, Bareily. 

Note* Don't forget to enclose the advertisement in a box. See the image below*



Q. Write a suitable advertisement for the 'TO LET' column of a local newspaper for a house with all facilities. 
Answer - 
                      TO LET 
Available on rent basis for six months a newly constructed house in Mumbai. The house has 4 spacious bedrooms with 2 attached bathrooms a big drawing- cum-dining room. Kitchen is spacious. The house is 5 minutes away from the market and in close vicinity of nearby schools for children. Expected rent Rs 30,000 per month. Interested parties can contact 012345

Note* Don't forget to enclose the advertisement in a box. See the image below*



Q. You are Kabir/ Kiran interested in purchasing a house in Goa. Write an advertisement in not more than 50 words giving the details of your requirement. 
Answer-
                ACCOMMODATION WANTED
Need a 500 square yards newly built bungalow in a prime location in Goa for immediate purchase. Seven bedrooms with attached bathrooms, drawing room, dining room preferably in close vicinity to a market place and beach. Contact Mr. Kabir, Mobile - 876540

Note* Don't forget to enclose the advertisement in a box. See the image below*


Q. You want to rent out your newly constructed flat. Write an advertisement. 
Answer- 
               AVAILABLE FOR RENT
Newly constructed flat on BC road with 24 hours water and electricity facility. Has four bedrooms with attached bathrooms, one huge drawing room and dining room. Expected rent - 15,000 per month. Interested parties contact Marley, New Delhi. Mobile - 678900

Note* Don't forget to enclose the advertisement in a box. See the image below*


Q. You have lost an expensive watch probably in the market. Write an advertisement for the 'LOST AND FOUND ' column of a local newspaper giving all the necessary details. Offer a reward also. You are Gina / George, 112 New Line Street, Gujarat. 

Answer -
                  LOST AND FOUND
Lost a Fast track watch, blue dial and brown leather strap on Bus Route No. 123 on 5th July, 2015 at 2 pm. Anyone who finds it please contact George, 112 New Line Street, Gujarat. Phone - 126709 Suitable reward for finder. 

Note* Don't forget to enclose the advertisement in a box. See the image below*


Q. Your sister has been missing for the last 10 days. Write an advertisement in 50 words. 
Answer-
               MISSING PERSON
My sister named Roza, missing since 10th November 2012 , last seen near MG road while coming back from tuition class with her friends. 15 years old, 5'.2" tall. Fair complexion with a birthmark on left cheek, speaks English and Hindi fluently, wearing black skirt and white t-shirt. The finder will be suitably rewarded. Inform at C- 02A , Lajpat Nagar, Bihar or call Rohit 67543201

Note* Don't forget to enclose the advertisement in a box. See the image below*


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